WEBSITE DESIGN, GRAPHIC DESIGN & MANAGED SERVICE
Moorland School in Clitheroe is the next client we’d like to place a spotlight on. Our work with the school began last year with a complete overhaul of its digital presence, designing three distinct websites: Moorland School, Moorland Ballet Academy, and Moorland Football Academy.
Containing over 50 pages, the Moorland School website includes comprehensive information about the school’s curriculum, achievements, admissions, and extracurricular activities, making it a valuable resource for prospective parents and students.
The Ballet and the Football websites each have a slightly different visual style to set them apart but all three sites follow the same elegant and clean theme. Moorland International Ballet and Football Academies are well known for their accolades and achievements, so we made them the focus of their websites. We also ensured the website was as easy to navigate and carefully chose high-quality imagery that reflected the school’s ethos. We didn’t just focus on aesthetics; our thorough SEO and keyword analysis work has made sure they get the visibility they deserve.
PHOTOGRAPHY, DRONE FOOTAGE, PANORAMIC IMAGERY, VIDEO SERVICES
The majority of the photography and videography on the Moorland School website has been taken by us. We captured the school facilities, the classroom atmosphere and events like their exchange programme and the opening of the sixth form centre.
We’ve also utilised our equipment to get aerial shots of the school’s beautiful surroundings and to capture immersive panoramic images of areas like the boarding rooms and football studio. These high-quality photos are instrumental in giving prospective students and parents an insight into life at the school.
They have not only elevated the website, but also enhanced Moorland’s social media, graphic, and print materials. We also have plans to produce piece-to-camera videos, to add an element of storytelling to the website.
We have recently put together a virtual tour of the school combining aerial drone footage, panoramic imagery of the internal buildings and linking photographs across the tour. This will showcase the facilities and help visitors navigate their way around the grounds.
MANAGED SERVICE
Moorland is part of our managed service, in which we dedicate a certain number of hours each month to progressing their online presence and providing digital marketing. We’ve been keeping a close eye on the school’s weekly happenings to craft engaging news articles that highlight their accomplishments.
From academic successes to sports achievements, such as their two ESFA National Championship victories, we’ve aimed to offer the school community and prospective families a thorough insight into life at the school. We’ve particularly enjoyed hearing from the students themselves and their crazy escapades and achievements, especially Henry the 6-year-old horseback archer.
This term we plan on working even closer to getting an insight in life from the school with the creation of a student press team and organising student social takeover days.
These news posts help support our work managing their Facebook and Instagram accounts. On both channels, we regularly share a variety of engaging posts, including updates on school events, student achievements, and the impressive performances of the Ballet and Football Academies.
We’ve also implemented a consistent visual style through our social media graphics to ensure brand continuity and place importance on utilising high-quality imagery. We enjoy seeing parents and students engage with the content and see the impact of the posts reaching a wider audience.
GRAPHIC DESIGN
On the graphic design front, we’ve been busy designing and printing a wide range of marketing materials. Whether it’s business cards, comprehensive school prospectuses, brochures, printed tablecloths, banners, or flyers, we’ve ensured that every piece maintains a high standard and maintains the same branding.
Our work has also extended to creating impactful advertisements for platforms like Rightmove and magazines, helping the school reach an even wider audience. Recently, we’ve produced signage for their brand-new sixth-form centre and plan to create more signage for the other upcoming new spaces.
This is only a very small insight into the amount we’ve accomplished while working with Moorland School and there’s even more to come as we continue to support them through our managed service.
