BRANDING, GRAPHIC DESIGN & WEBSITE DESIGN
We’re delighted to announce the launch of another website, this time for Natural Light Photography! Owned by Matthew, our very own talented commercial photographer, this business provides a wide range of photography services. Matthew brings his passion and expertise to every project, whether it’s family portraits, pet photography, live music, press shots, events, education, or bespoke photoshoots.
BRANDING
For this project, we worked closely with Matthew to create a brand that perfectly reflects his style. He loves capturing light-hearted, natural moments that are genuine and spontaneous. His approach is friendly, informal, and unobtrusive. Starting with the logo, we aimed to capture this. The design uniquely blends a camera lens and a flower, while the subtle yet vibrant rainbow gradient represents light, a key element in his photography.
GRAPHIC DESIGN & PRINTING
In addition to the website, we designed and printed professional business cards for Matthew to use when promoting his services. These cards perfectly align with the website’s branding and utilise one of Matthew’s favourite photos. We also created a set of cards for his role as the official photographer at our friends’ YRDR 2024 Dog Show. With both of these cards, we utilised the use of dynamic QR Codes to encourage traction to the website.
THE WEBSITE DESIGN
Our life was made easy with so many beautiful photographs to use across the website. Our design approach was simple, allowing the photos to speak for themselves. The portfolio section was thoughtfully organised into categories, making it easy for visitors to navigate and find what they’re looking for. The site also features a comprehensive pricing guide to provide transparent information for potential clients, along with a detailed FAQs section to answer common questions about booking and photoshoot preparation. A dedicated testimonials section showcases feedback from satisfied clients, while the journal section allows Matthew to share updates, recent shoots, and his latest creative endeavours.
If you’re in need of a photographer, we couldn’t recommend Natural Light Photography enough!
